Virgin Money
Building market share quickly for a newly launched credit card was the name of the game for this campaign.
The Anglicare brief was to create innovative campaign ideas that would attract new donors.
The Anglicare brief was to create innovative campaign ideas that would attract new donors to support their reputable community programs and services – the big challenge for any charity. After analysing previous prospect mailing results we put together a smarter customer acquisition strategy to charm the socks off best-match potential donors.